We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. BestLand Six-Piece Matte Liquid Lipstick Set celebrates smudge-proof lippies without the hefty price tag, thanks to their richly pigmented waterproof formula. This internet-famous collection has fans applauding it for its fade-resistant abilities that won't budge unless you take a makeup-removing wipe to it.
Promising review: "What can I say, I saw a TikTok about this lipstick, and for $10 had to try it! The reviews are right, for some reason, this lipstick is better than even $20 name-brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging, and had to be removed with a makeup wipe. Fantastic product!!" —Claire
Get a six-piece set from Amazon for $8.99+ (available in five color sets).
2. Tonymoly Tako Pore Blackhead Scrub Stick comes in the form of a too-cute-for-words octopus-shaped stick that is ridiculously good at removing excess sebum. Rub this over your face post-cleanse and just watch it work wonders on exfoliating your pores to yank out blackheads and whiteheads.
Promising reviews: "I saw this on TikTok, and it works great so far." —MarMar Manuel
"After just two days of use, this adorable little octopus has done wonders for me, and smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like me." —LuckLocust
Get it from Amazon for $12.50.
3. Rare Beauty liquid blush flushes skin with either a matte or dewy finish to give it a subtle sun-kissed glow. And it couldn't be easier to achieve a wide-awake look: Just put a dot or two on your cheekbones, and then blend it with a brush (or even your finger), and you'll be set.
Check out this TikToker showing how it works best with only one small dot!
Promising review: "I hope this never gets discontinued because it will take me forever to go through the bottle, but I love it. The color LOVE is so perfect, and I imagine will be great on so many skin tones. So pigmented. Honestly really fun to use. It seems overwhelming and like a lot of pigment, but it blends so well. TikTok make me buy it, and I definitely don’t regret it and will probably end up buying other colors." —AlexaX
Get it from Sephora for $23 (available in nine radiant shades and four matte shades).
4. Beakey Makeup Sponges apply and blend your holy grails with an airbrush finish every single time — plus, they also absorb less product! That means you won't be unnecessarily wasting your expensive, only-for-special-occasions foundation.
Promising review: "Don't hesitate, just buy these. I was using the Real Technique sponges for years, and I bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use, and these hold up very well and much better than the RT. I'm very happy with my purchase and the price. I will definitely continue to buy." —chris
Get a set of five from Amazon for $9.95+ (available in four color combinations).
5. Denman Hair Brush shapes curls as it detangles — yep, you read that correctly — the proof is in the TikToks, which outline the genius multifunctional design. You can also use this to blow dry and smooth your hair as well! The brush features seven rows of rounded bristles that won't tug or cause you pain as you're just trying to loosen knots and tangles after a long day of scrolling through BeautyTok.
6. Seraphic Korean Skincare Exfoliating Mittens prepare your skin for all your new TikTok-inspired lotions and potions. by sloughing away dead skin to reveal visibly (and touchably) softer arms...legs...bums...literally wherever you want to use it.
Promising review: "I have very thin and light body hair, so any form of removal (shaving, waxing, etc) usually leaves me with a lot of ingrown hairs. I've tried body scrubs and washcloths and neither really does a great job. I saw this product recommended by a dermatologist on TikTok and thought I'd try it — it's amazing! I also have very sensitive skin, and this mitt doesn't leave my skin irritated at all. However, absolutely do not use this mitt on your face, neck, or other sensitive areas, it would be way too harsh.
I like to use this mitt first when I get in the shower, then use a body wash (a gentle chemical exfoliant) and follow up with body lotion for dry and sensitive skin. This whole routine is fragrance-free and leaves my skin feeling very soft and moisturized." —Kat
Get it from Amazon for $9.99 (also available in a set of two).
7. First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant decongests pores with a combination of glycolic and lactic acid. It gently exfoliates and renews rough and bumpy skin with pumice buffing beads that don't cause irritation.
Promising review: "I saw this on TikTok and Instagram. I decided to try it, and it really works. I used it on my thighs and upper arms. I noticed a difference the first time and even more the second time!!! Fabulous product. Worth every penny." —Launa
Get it from Amazon for $10+ (available in four sizes and also a two-pack).
8. CND SolarOil Nail and Cuticle Repair Oil can help whip weak nails and damaged cuticles into shape with its tried-and-true potion in a bottle that's made with natural nourishing, strengthening, and brightening ingredients.
Promising review: "I found this on TikTok, and I’m so pleased with the results. My nails are getting stronger and growing. And the best of all, not chipping. Love it." —sidna saavedra
Get it from Amazon for $9.90+ (available in three sizes).
9. Maybelline's Lash Sensational Sky High mascara lifts lashes at such a gasp-worthy price, you won't believe you spent under $10 for the tube. Infused with bamboo extract and fibers, it gives lashes the type of flexible hold and volume that won't clump or flake.
Promising review: "I bought this mascara after seeing it go viral on TikTok. This stuff is incredible. I've been using this mascara for two months, and it's still performing very well. I admit that I am not a fan of the packaging (it feels clunky, cheap, and plasticy), but it's the inside that counts, right? The formula builds well. The brush is the perfect length to grip and coat all of my lashes. It lengthens my short eyelashes after just one coat! I tested this against my more expensive mascaras, and it performed better than most!" —Gizelle Cade
Get it from Amazon for $8.32+ (available in two shades).
10. BestLand Hair Finishing Cream takes care of unruly flyways that refuse to cooperate no matter how many bobby pins you've stuck between your strands. It looks like a regular ol' tube of mascara, so you'll remember to keep it with your other touchup essentials.
Promising review: "I saw this on TikTok and didn’t believe it was as good as they said, but it is! It looks like a tube of mascara, and I thought it would make my hair hard or greasy looking, nope! Just makes the flyaways stay down. Now if I could just remember to use it more often. 😂" —Sam Ingle
Get it from Amazon for $6.99 (also available in a pack of two).
11. Or an edge control gel lays your hairline without any leftover residue. It works on several textures like Brazilian, virgin, or natural hair — plus it's made with hair-loving ingredients like argan oil, which retains your texture's natural moisture.
And just a note that you shouldn't feel pressured to lay your edges! For more on this, check out "Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna."
See it in action on TikTok!
Promising review: "So, I first found out about this product in my Cosmo school I attend and fell in love. It stays on just right for a long time, just as advertised! I had bought a different edge tamer and was disappointed, but this one exceeds my expectations, which is why I also purchased the largest tub size! <3 This is my fave edge tamer out there! A little goes a long way!" —Maria
Get it from Amazon for $5.49+ (available in six sizes).
12. Crease Piece creation kit cuts eyeshadow across your lid Houdini-style, creating an optical illusion that lifts your lid and adds contrast to your makeup. Translation: Use one of these tools over your eye to sweep your eyeshadow above your crease — and voilà! — you'll achieve a professional-looking smoky eye in no time.
Crease Piece is a woman-owned small business founded by Brittney Foley after she went viral for using a spoon to create a cut crease. Since a spoon doesn't work for every eye shape, she decided to create the Crease Piece, which has three different-shaped sets that work for more people.
And check out this TikToker showing how the Crease Piece is even easy for beginners to use!
Promising review: "I've only tried it once so far, the wing crease, but it worked great!! As with anything, there is a learning curve and requires a bit of practice to perfect it. But, overall, it is quite easy to use! I can't wait to try it out with other looks, colors, and styles! I'm happy with my purchase." —Melina Wagner
Get it from Crease Piece for $24.99.
13. Chi Spin N Curl gifts you with ~swoonworthy~ curls in mere minutes. Once you insert your chosen strands, this ingenious tool automatically wraps it around the heated rod — and by some kind of wizardry, it'll reveal a perfectly set curl.
Promising review: "OK. This 👏 thing 👏 is 👏 amazing 👏. I have two sisters that are professional cosmetologists and well that talent surpassed me COMPLETELY. I have straight, stubborn hair. I’ve never been able to get it to do anything. I’ve never been good at using a curling iron, wand, leave-in curlers or had any luck with the “wavy hair hacks." So I did my research when I saw this thing on TikTok, of all places, and WOW, I’m super impressed. I’ve used it twice so far and truly LOVE IT! It's very easy to use." —LinLo09
Get it from Amazon for $80.07+ (available in two colors).
14. Olaplex No. 3 hair perfector holds the title as one of the best-selling hair products for good reason. This is a star at reducing breakage and treating compromised hair. In as little as 10 minutes, texture is improved and straw-like locks are softened.
Promising review: "My hair was damaged from use of heat tools and became unmanageable, but after watching a 'Sephora Must-Haves' Video on TikTok, something told me to try it! So I did! Oh man, how I’ve seen a major difference after using this product! This is just my second time using it (same bottle). Yes, it’s only 100 ml, but it’s so worth the money. I use it as an overnight mask and wash it in the morning! I never been so happy with results." —michelleelee
Get it from Amazon or Sephora for $30.
And check out our full review of Olaplex No. 3 here.
15. Juno & Co.'s Clean 10 Cleansing Balm removes every little speck of makeup so well that reviewers are calling it "amazing." Yep, even your stubborn waterproof mascara won't stand a chance up against this. Its balm-like consistency features Japanese pearl barley, which melts into the skin to hydrate and brighten while cleansing away impurities sans irritation.
Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn't take 100% of the makeup off but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes, that includes Micellar Water (which also works well but leaves my skin feeling oily). With this cleansing balm, my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1000/10 would recommend!!!" —Deetje Frederick
Get it from Amazon for $14.99.
16. CeraVe Hydrating cleanser features ceramides and hyaluronic acid to delicately rehydrate your face in an inexpensive, non-oily, breakout-free fashion — so if you suffer from flaky skin and you happen to be acne-prone, this noncomedogenic option might find its place in your lineup.
Promising review: "I got this after seeing a recommendation on TikTok. It's been a lifesaver for me. I have dry, red, sensitive, acne-prone skin. Most cleansers strip my skin, but not this one. It’s been helping keep my skin clear while not drying it for a few months now. If you have dry skin this is a must!" —L. Ashburne
Get it from Amazon for $12.37+ (available in three sizes).
17. Flick Stick's Winged Eyeliner Stamp receives cult status with beauty newbs and experts alike, since the dual-sided applicator (stamp + pen) gives you the slickest wings of your dreams in little to no time...seriously, it's as if a wizard created this or something. No more wasting precious minutes — that usually turn into hours — redoing your look.
Promising review: "Someone recommended this product for me on TikTok, I was unsure of the quality because it was such a cheap price. I have cried and swam, and this stuff doesn’t come off easy! It’s great. Not to mention it lasts a long time! I am happy with this brand." —Shay Lastowski
Get a two-pack from Amazon for $14.98+ (available in four sizes and styles).
18. Silicone facial applicator brushes seamlessly apply masks and other forms of skincare over your skin to make the whole process a lot less messy. Getting an even coat of your favorite clay and charcoal masks with feel as satisfying as the final result.
Promising review: "I absolutely love these. I saw them on TikTok and ordered them right away. I've been using them for months now and they make applying masks so much easier. I get a much more even application than I did with my hands or with other brushes. Extremely easy to use, clean, and store. Love love love!" —Caterina
Get a two-pack from Amazon for $5.50.
19. Maxsoft Massaging Shampoo Brush soothes a dry, itchy scalp that's home to pesky dandruff. How? By a) reinvigorating, b) exfoliating, and c) stimulating the roots to really get that deep, deep clean. Plus, it can also be used to gently detangle any knots so post-shower styling can be over in a flash.
Promising review: "I saw this little thing all over TikTok and everyone swore by it. To be honest, they’re right, and I now swear by it. It’s perfectly soft and sturdy to massage the scalp. Works shampoo into roots, helps with dry skin and such. I absolutely love it, and I use it every time I wash my hair. I most definitely would recommend to anyone. Don’t hesitate." —Z
Get it from Amazon for $7.98+ (available in three colors).
20. Verb Ghost Oil restores damaged tresses with an impressive, shine-inducing product. It is true to its name — you'll barely even notice this lightweight formula that smoothes frizz in just a few pumps. Its blend of moringa oil and essential nutrients fight humidity-causing fluffiness and promote all-day bouncy, star-studded locks.
21. Schick Dermaplaning Razors carefully take care of any unwanted peach fuzz, plus keep your eyebrows lookin' on fleek. The blades are designed with built-in guards that won't hurt your skin, plus they come with an extra attachment for salon-precise eyebrow shaping.
Promising review: "I saw these on TikTok and was skeptical, but they work so well. I use them for any facial peach fuzz and to shape my eyebrows, and they're perfect." —Megan Kopicko
Get a set of three from Amazon for $5.67 (also available in a pack of nine).
22. Tower 28 Daily Rescue Facial Spray packs a major punch for stressed-out skin with only three ingredients. Think: a gentle hypochlorous acid toner with H2O and sodium chloride that can refresh and rescue irritated skin and prevent flare-ups.
Tower 28 is a LA-based woman-owned small business that creates nontoxic, vegan, and cruelty-free beauty products for all skin types.
Promising review: "I saw this product all over TikTok and for good reason! I'm glad this went viral because I have never heard of using hypochlorous acid for your face before, and I'm so happy I discovered this product! I use it everywhere — sometimes up to 5 times a day because it makes me feel so clean. This is especially helpful when you are at the gym or sweating anywhere else and I also use it to disinfect my face before reapplying sunscreen throughout the day." —dangokass
Get it from Sephora for $12+ (available in three sizes).
23. L’Oreal Paris Elvive 8 Second Wonder Water works like a treat in eight, yes, you read that correctly, EIGHT seconds to transform fine to curly textures. Think: mirror-like shine and softer-than-soft locks in less time than it takes to pull a rabbit out of a hat!
It's recommended to use this product on the ends of your hair (be careful to avoid your scalp) two to three times per week on wet hair after you shampoo. You should use one dose if you have fine to medium-textured hair, two to three if you have thick to curly-textured hair, and add one extra dose if you have long hair.
Promising reviews: "Yes, I actually saw this product reviewed on TikTok and had to try it. It is amazing stuff, OMGOSH!!! I have already purchased my second bottle. I have a lot of hair, and it gets tangled easily this stuff made it soft and manageable after the first use. PLEASE be careful not to get it on your scalp it does start to feel warm almost like when you have had your hair color on too long, I just use it more towards the ends. Overall great stuff." —Jennifer Borchers
"I don’t usually do reviews on products, but for this one, I absolutely have to. I have 3c-type hair and struggle with a lot of breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would've thought this brand would work on my hair. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen." —Theressa Hailey
Get it from Amazon for $10.97.
24. Winky Lux Flower Balm cleverly changes color with your skin's pH level. Taking the guesswork out of finding the perfect shade to match your complexion? Done, thanks to this rave-worthy lippy that even has a flower living inside of it 👀.
Promising review: "I honestly have no complaints with this. I found out about it from TikTok, and it just came in today. The packaging and container is super cute and the balm itself smells really good. When I put it on, I could see the color change. The color is really pretty and subtle, and it feels amazing on my lips. I tried it on my sister and boyfriend as well, and the colors were different and greatly complimented us individually. I'm definitely going to be buying from here again." —Stephany
Get it from Amazon (available in three colors), Winky Lux (available in three colors), or Target (available in two colors) for $17.
25. Bio-Oil gently treats uneven complexions — along with a myriad of other skin concerns. It's so effective that more than 39,000 people love it. It's also noncomedogenic, which means it won't clog pores and — *jumps for joy* — can be used on the face to eradicate acne scars, too.
Promising review: "Acne scars? Read this. I found out about this product while scrolling through TikTok last week. It came highly recommended, so I decided to look up the price on Amazon. After reading several reviews, I figured I might as well try it out. Today is the fourth day I used the product on my face. My skin looks dewy and nice. The discoloration on my cheeks from a few years old acne scars is improving. My skin looks younger — it’s hard to describe, but I can see a difference. It looks less rough. I’ve been using it morning and night." —Yasmin Rodriguez
Get it from Amazon for $11.12+ (available in two sizes).
26. Brazilian Bum Bum Cream moisturizes the whole bod with a rich-looking lotion that's infused with caffeine, guarana extract, and coconut oil that'll make your skin glisten on camera and beyond. Reviewers note that it's worth the bucks since the delectable, vacation-inspired scent provides enough fragrance that may even replace the need for perfume!
Promising review: "Like so many, I was brainwashed by TikTok into buying this rather expensive lotion...then I bought one for my mom and one for my sister and five more for myself as they became harder to find. My favorite thing about it is the smell. Lightly tropical/coconutty but nothing overwhelming. Every time I wear it people say, 'What are you WEARING?' like I have some amazing perfume on. Besides that, it really is a great moisturizer. I’m not usually a sucker for marketing but this was so worth it." —Kristen
Get it from Amazon for $24+ (available in three sizes).
27. E.l.f.'s Poreless Putty Primer grips makeup for all-day wear. Simply sweep the velvety-soft formula (that has 27,000+ positive ratings) over skin pre-foundation to smooth out uneven complexions and minimize the appearance of pores in a flash.
Check it out on TikTok!
Promising review: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! It goes on smooth, and you don't need to use a lot. I put it on before I put on my foundation. It makes a huge difference. Highly recommend and will buy again!!" —Brooks Crim
Get it from Amazon for $10.
28. Onset soap eyebrow kit sets brow hairs in place and up for success! Your over-tweezed brows from your teens are *so* jealous of your present brows since this stuff tames and fluffs all at the same time.
Promising review: "I saw this on TikTok and after looking around where I live for some clear soap and coming up short, I decided to try these out. They are a great value for the price. Super easy to use and give a great effect on the brows." —Linds
Get a set of two from Amazon for $7.99 (also available individually).
29. Laneige's Lip Sleeping Mask perks up your kisser overnight with an antioxidant-rich formula that intensely hydrates while you sleep. You can thank a berry mix complex featuring vitamin C that slowly releases moisture over eight hours ideal for banishing dull, dry winter lips once and for all.
Promising review: "I bought this product after seeing it on TikTok, and I can say that it lives up to the hype. I have used it overnight and before my makeup, and it works great either way. It makes my lips feel so soft and hydrated." —annadova
Get it from Amazon (available in six flavors) or from Sephora for $24 (available in four flavors).
30. A foundation brush blends both liquid and powder makeup for a truly, 100% flawless finish. The luxuriously soft bristles are dense but won't waste product, and the unique shape makes it easier to apply your go-to base layer.
Plus, it comes with a case!
Check out Mikayla Nogueria's review of this brush on TikTok.
Promising review: "I saw this on TikTok. I’m a middle-aged woman, so it’s difficult for me to admit that. I. LOVE. IT! It gives a flawless finish with little product. I have a compact foundation that comes with its own applicator sponge. I almost threw it out because I didn’t like the coverage. I tried this brush with it, and it’s perfect! It also comes in a plastic case, which is great because I travel a lot with my work and my other brushes get damaged sometimes." —Thayel M. Caison
Get it from Amazon for $9.99 (available in 12 colors).
31. A volcanic stone face roller mattifies shine with its volcanic stone roller, which takes care of oily complexions in an instant. It essentially works like a blotting sheet but *better* since it won't mess with your impressive contour.
Check it out on TikTok!
Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was back-ordered, but then I got an email saying it was in stock, and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful. The packaging wasn't over the top exciting, but it provided you with all the info you needed. (It felt like the holy grail had been delivered to my front doorstep.) After my first use, I was in love. Now, it doesn't pick up everything but it does make it more matte and gives you a natural look. I am so excited this product exists and I already feel more confident." —Kelsey B.
Get it from Amazon for $7.29.
32. Elizavecca's CER-100 Collagen Coating Hair Protein treatment revives and repairs all types of hair that have endured repeated dye jobs, intense heat tools, or sun damage. So you can achieve your silkiest, shiniest, run-your-fingers-through-with-ease hair in next to no time!
It's recommended for use on damaged, over-processed hair of all textures.
Promising review: "TikTok made me buy this the first time. I liked it enough to buy it again. It leaves my hair super hydrated and soft. If you have issues with oily hair, maybe not for you. But those with dry or curly hair needing moisture — yes yes yes! Keep the box for directions because you can’t read the ones on the bottle if you don’t understand the language." —Kandyce D.
Get it from Amazon for $8.40.
And read our full review of Elizavecca's Hair Protein Treatment.
33. NYX Eyeliner employs a retractable pencil to elongate and shape eyes with a creamy formula that gets the job done. With its smudge-resistant formula you can build and layer on vivid color that should last all day.
See it in action on TikTok.
Promising review: "I'm HORRIBLE at applying eyeliner, so this was a godsend. It's creamy, so it doesn't snag on your eyelid when you apply it, but it dries out in a minute or so, so it actually lasts all day. If I want a darker look, I put on black or navy eyeliner and then apply this on top — it smooths over the shakiness of the dark eyeliner and looks a whole lot more interesting (like I actually put work into it, when I really didn't). I used to use a different liquid eyeshadow, but I found this and it works so much better — it stays on for a lot longer, doesn't fade, and actually reaches the lid line. Even though it stays on for a while (all day — 10+ hours), it comes off really easily with a wipe or micellar water. It's great for covering mistakes or simply as a stand-in so you don't have to project to the world that you have no clue what you're doing with eyeliner." —Anonymous 1
Get it from Amazon for $5.99+ (available in 12 shades).
34. Peach & Lily's Glass Skin Refining Serum helps you achieve that tasty "glazed donut" glow TikTokers have been raving about. Admirers note that this concoction of hyaluronic acid, niacinamide, and peach extract is lightweight and non-sticky and leaves them with a visibly brighter appearance with reduced redness. Dull, tired-looking skin has met its match.
See it in action on TikTok!
Peach & Lily is an Asian woman-owned small business that specializes in Korean skincare products made of natural and toxin-free ingredients.
Promising review: "I saw this serum all over my TikTok for you page, and I knew that I had to try it out, as their serum is so versatile and can cover and help so many kinds of skin concerns that I've been dealing with since my early teens. And now, ever since using it, I honestly swear by it. If you are considering trying the Peach and Lily collection products, I 100% recommend this serum repeatedly. My skin had never looked this great until I first tried it out. And my face looks so glowy, clear, and radiant." —Natalie Y.
Get it from Peach & Lily, Target, or Ulta for $10+ (originally $19+; available in three sizes).
35. NYX The Brow Glue sets brow hairs in place and up for success! Your over-tweezed brows from your teens are *so* jealous of your present brows since this stuff tames and fluffs all at the same time. Just give them a brush upwards for a perfectly feathered look.
Reviews have been edited for length and clarity.